Voicing Financial Clarity: Behind the Booth with abrdn This week, I had the pleasure of voicing an explainer video for abrdn , one of the UK’s leading investment and asset management brands . It was a live directed voiceover session , one of my favourite formats as a professional British voiceover artist based in London . For this project, the brief was clear: deliver engaging, confident narration that could make private credit, a complex financial topic, feel human, accessible and trustworthy. Why Live Directed Voiceover Works The session was remote, but highly interactive, with the creative agency directing in real time . These kinds of sessions are ideal for financial voice over projects , where tone, pacing and credibility are critical. We refined where we needed to, adjusting rhythm, emphasis, and flow. One of the standout lines where my vocal warm-up was put to good use was: “For every deal, we complement more traditional credit analysis with an assessment of ESG fundamentals.” That’s where professional voice over makes the difference — shaping how information lands and how it feels to the listener. 💼 Why Financial Brands Trust Voiceover In the world of finance, every word matters. More brands are investing in voiceover for corporate videos , finance explainers , and investment storytelling , because a strong voice builds trust, clarity and brand consistency. As a female voiceover artist in London , I specialise in: Studio-quality recordings for explainer videos and corporate comms Live-directed sessions with creative teams across the UK and Europe Handling technical scripts with warmth and precision Ready to Future-Proof Your Voiceover Project? If you're working on a TV commercial , explainer video , brand campaign , or digital content , I'd love to help. As a London-based female voiceover artist , I bring an authentic, everyday style that resonates with modern audiences—warm, clear, and conversational. Want to hear what I sound like first? I'm happy to provide a free sample read of your script , so you can hear how my voice aligns with your brand tone and messaging. Whether you're an agency, a business, or a creative team, I’m always excited to collaborate and bring voiceover projects to life. https://www.voiceoveractorlondon.co.uk/contact to request a sample, ask a question, or start your next project.